As Head of SEO at a dynamic digital marketing agency, I successfully led a diverse team of SEO executives, content writers, and web developers. My role involved not only overseeing client campaigns but also addressing the complexities of managing multiple clients with varying levels of SEO needs and services.

Key Achievements and Responsibilities:

• Strategic Planning: Designed and implemented tailored SEO strategies, ensuring they aligned with client goals, budgets, and timelines.
• Efficient Resource Management: Accurately estimated task durations and allocated resources to stay within budget, while maximising team productivity.
• Workflow Optimisation:

  Developed and implemented workflow automation tools to enhance team productivity and streamline daily operations.

• Team Development: Trained and mentored staff to ensure they could work independently with minimal supervision, fostering a high-performing team.
• Sales Team Support: Provided the sales team with real data from Ahrefs on prospects’ rankings and keywords, helping them demonstrate our expertise and build trust through concrete insights. This approach set realistic expectations, contributing to higher closure rates and longer client retention.
• Client Relationship Management: Supported the Client Success Director by providing valuable insights for existing clients, ensuring measurable results and transparent communication throughout project lifecycles.
• Quality Assurance: Ensured all deliverables met strict quality standards, contributing to the agency’s reputation for excellence.

During my time in this role, I led efforts to boost efficiency, foster innovation, and contribute to the agency’s growth through a data-focused strategy.